Marketing Intro

My favorite place to shop is HEB.

The target market is families, especialy those with limited budgets.

Their Marketing Mix:

1. Their prices are usualy a few cents lower than most other places.
2. They advertise weekly sales on different products.
3. They always have in-store coupons.
4. They advertise their own brand of most kinds of products from chips to cereal to cleaning supplies.
5. They pride themselves on their customer service and their friendly partners.